You don’t need a banker to build a financial model

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One of the “must have” slides in a B2B startup deck is the financial projections model. There is one untold universal truth about these models- they are always wrong (the second thing in common for this part of the presentation is that the CEO always starts it with “we have taken a conservative approach…”) Now, if everyone knows that the model is wrong-… Continue reading You don’t need a banker to build a financial model

Be direct, Sell direct

Posted in GTM2 Comments

Israelis are known to be direct, so why not sell that way? One of the first things I noticed since moving back to Israel is that many of the early stage startups we meet have a similar GTM strategy: Sell via channels or OEMs (in addition to some direct sales). This is one of the more noticeable differences from companies we… Continue reading Be direct, Sell direct