Don’t let your first large customer kill your startup

Being a CEO of an early stage startup is tough. You have to find a way to efficiently reach customers and convince them buy your product. At the same time, you are continuously tweaking the product, battling to prove product-market fit. At the back of your mind, you know you have limited time to demonstrate… Continue reading Don’t let your first large customer kill your startup

Pricing too low

Pricing right is one of the most tricky questions early-to-midstage startups face. On the one hand, you want to be cheap enough to make it a “no brainer” decision for your customers to adopt your product. But on the other hand, you want to make sure you are not leaving too much money on the table.… Continue reading Pricing too low

You don’t need a banker to build a financial model

One of the “must have” slides in a B2B startup deck is the financial projections model. There is one untold universal truth about these models- they are always wrong (the second thing in common for this part of the presentation is that the CEO always starts it with “we have taken a conservative approach…”) Now, if everyone knows that the model is wrong-… Continue reading You don’t need a banker to build a financial model