Building a strong sales machine is often challenging for a startup. As a small company, you can only afford a small sales team and a modest marketing budget. Further, many entrepreneurs come from an engineering or product background (this is especially true in Israel) and therefore thrive in building incredible products and technologies that customers… Continue reading The false promise of channel partners for startups
Tag: Business Model
Don’t let your first large customer kill your startup
Being a CEO of an early stage startup is tough. You have to find a way to efficiently reach customers and convince them buy your product. At the same time, you are continuously tweaking the product, battling to prove product-market fit. At the back of your mind, you know you have limited time to demonstrate… Continue reading Don’t let your first large customer kill your startup
Pricing too low
Pricing right is one of the most tricky questions early-to-midstage startups face. On the one hand, you want to be cheap enough to make it a “no brainer” decision for your customers to adopt your product. But on the other hand, you want to make sure you are not leaving too much money on the table.… Continue reading Pricing too low
You don’t need a banker to build a financial model
One of the “must have” slides in a B2B startup deck is the financial projections model. There is one untold universal truth about these models- they are always wrong (the second thing in common for this part of the presentation is that the CEO always starts it with “we have taken a conservative approach…”) Now, if everyone knows that the model is wrong-… Continue reading You don’t need a banker to build a financial model
Venturing Startup Nation 