Winning the away game

It is a well-known fact that sports teams benefit from a home court advantage. In fact, NBA teams consistently win about 60 percent of games that are played in their home arenas. The same phenomena is true for international startups which need to compete in the US, outside their comfort zone. This is always the… Continue reading Winning the away game

Pricing too low

Pricing right is one of the most tricky questions early-to-midstage startups face. On the one hand, you want to be cheap enough to make it a “no brainer” decision for your customers to adopt your product. But on the other hand, you want to make sure you are not leaving too much money on the table.… Continue reading Pricing too low

Don’t build a Swiss Army knife

One of the most common pitfalls for Israeli startups is trying to provide everything to everyone. Perhaps the reason for this phenomena is that many of the Israeli startups are led by teams of strong technologists who invest heavily in product capabilities and feel pride when their product outperforms competition in EVERY angle and feature. Moreover, it is often not a… Continue reading Don’t build a Swiss Army knife

Be direct, Sell direct

Israelis are known to be direct, so why not sell that way? One of the first things I noticed since moving back to Israel is that many of the early stage startups we meet have a similar GTM strategy: Sell via channels or OEMs (in addition to some direct sales). This is one of the more noticeable differences from companies we… Continue reading Be direct, Sell direct